projects

projects

projects

projects

INSPIRED BY THE GAME, DEFINED BY OUR COMMUNITY

INSPIRED BY THE GAME, DEFINED BY OUR COMMUNITY

INSPIRED BY THE GAME, DEFINED BY OUR COMMUNITY

Football is more than a game; it’s a vibrant tapestry woven from the stories and identities of the communities it touches. At the heart of every match are the people who breathe life into the game—the supporters. They are the life-blood of football. Every jeer, every song, every moment we share highlights the profound connection we have to one another. It’s a universal language that unites us, echoing through every corner of the world. We are dead set on capturing the stories defined by love, and honoring those who live it.

Football is more than a game; it’s a vibrant tapestry woven from the stories and identities of the communities it touches. At the heart of every match are the people who breathe life into the game—the supporters. They are the life-blood of football. Every jeer, every song, every moment we share highlights the profound connection we have to one another. It’s a universal language that unites us, echoing through every corner of the world. We are dead set on capturing the stories defined by love, and honoring those who live it.

Football is more than a game; it’s a vibrant tapestry woven from the stories and identities of the communities it touches. At the heart of every match are the people who breathe life into the game—the supporters. They are the life-blood of football. Every jeer, every song, every moment we share highlights the profound connection we have to one another. It’s a universal language that unites us, echoing through every corner of the world. We are dead set on capturing the stories defined by love, and honoring those who live it.

IT'S OURS

IT'S OURS

IT'S OURS

IT'S OURS

*Hey BELA*

*DESTINO*

*RESET*

TO SHARE

TO SHARE

TO SHARE

TO SHARE

DEAD SET REPRESENTS THE PULSE OF FOOTBALL CULTURE BEYOND THE TRADITIONAL BOUNDARIES OF THE PITCH.

DEAD SET REPRESENTS THE PULSE OF FOOTBALL CULTURE BEYOND THE TRADITIONAL BOUNDARIES OF THE PITCH.

DEAD SET REPRESENTS THE PULSE OF FOOTBALL CULTURE BEYOND THE TRADITIONAL BOUNDARIES OF THE PITCH.

Our mission is capturing the soul of football culture. Through storytelling, design, and global community-driven projects, we explore the intersections of football, music, and fan identity.

we bring together local supporters who share a passion for the global game. Storytellers that celebrate football culture through multiple lenses—whether you're a supporter of a global giant or community club.

STAY DEAD SET ™

STAY DEAD SET ™

STAY DEAD SET ™

STAY DEAD SET ™