RESET is Dead Set FC's entry into the world of football fashion bootlegging. This project aims to give a second life to the used, loved, and sometimes battered football kits that we cherish.

Emerging as a rebellion against conformity and the ever-increasing costs of supporting clubs, football fashion bootlegging has persisted since its heyday in the mid-nineties. Constantly evolving, it now pushes the boundaries of traditional aesthetics, capturing new trends and styles with an artistic edge. This movement not only reimagines and interpolates iconic looks but also highlights the beauty of giving new life to old materials, making bootlegging a testament to style, resourcefulness, and environmental consciousness.

RESET blends upcycling, punk rock DIY, fashion bootlegging, and a touch of anti-modern football ethos. Dead Set seeks to share the stories and experiences of grassroots football and its surrounding culture with the world. Fashion and football are inextricably linked in the modern game, and while we may be critical of sponsors and big money, we deeply appreciate the fashion culture surrounding it. This is our attempt to leave our mark on that world. Football and streetwear – the perfect pairing.